Key Account Management

Course Duration
One Day

Course Cost
Tailored Course Cost : £950
Open Course Cost : from £95pp

Participant Profile

> Directors and General Managers who need    to set up and manage key accounts
> Sales Managers and sales people who    need to set up and manage key accounts

Course Benefits

> Understand what the key account process    entails
> Learn how to get greater customer    committment from your existing key    customers
> Learn how to identify and set up new key    accounts
> Key account planning for profitability

Key Topics

> What is Key Account    Management
> Qualities and skills of a key    account manager
> Identifying your key accounts
> Developing the relationship
> Selling to the organisation &    selling to the individual
> Key account planning for    profitability
> How to manage each targeted    key account
> Organisation and resources
> Keeping the competitors at bay
> Making it happen!

Related Courses

> selling by telephone
> sales management
> professional selling skills
> successful sales presentations